Lead Magnet Strategy

I built a campaign around two free lead magnets that felt valuable and relevant to their target market. The goal wasn’t to hard-sell the product, it was to get reps into the home, where trust could be built and needs could be identified.
 

To execute:
 

• I ran a few Facebook ad creatives highlighting free offers

• Each ad led to a custom lead form that captured key contact info

• We optimized for simplicity and curiosity making it easy for people to say “yes”