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Many water filtration companies fail to stand out. Most of them look identical, use the same language, and rely on the same free water test as their main offer. The biggest mistake water filtration companies are making with their marketing is that they are all using the same playbook, and it makes them look boring, salesy, and generic. In this article, I'm going to break down why being different is so important in this industry and how you can stand out from the rest. Why Bei

The water filtration industry is one of the least-trusted home service industries. Homeowners have seen bait-and-switch tactics, aggressive sales reps, and companies that vanish after installation. As a result, buyers enter the market skeptical and defensive. One wrong signal online reinforces their worst fears and makes your business look like every scam they’ve heard about. Below are the top 5 mistakes I see water filtration companies make that destroy trust and make th

The water filtration industry is hard to market in, especially if you are just getting started. There's a huge mix of problem awareness in this market, and it can make it feel impossible to get customers. Rift Marketing specializes in working with water filtration companies across the USA and Canada. After running campaigns in different markets, one thing has become obvious to us. The companies that win are the ones that understand how homeowners think and structure their m

I’ve been running Facebook ads for home service businesses for a few years now. A lot of people say Facebook “sucks” for getting leads in niches like water filtration, air purification, HVAC, roofing, and other local services. From what I’ve seen, that’s not true at all. When the strategy and ad copy are done properly, Facebook can be one of the best lead sources for home service businesses. Here’s the step-by-step process I use to create winning Facebook ads for my clients

One thing I rarely see talked about, even by business owners and marketers in the water filtration industry, is how homeowners actually view filtration products. Not understanding the psychology behind how they view your products is why most online marketing campaigns fail in this space. After spending several years marketing in this industry and studying how homeowners view water filtration products, I realized something very simple but often ignored: Most homeowners belie

The water filtration industry is a tough industry to market in. You have homeowners who don’t realize their water has issues, people who are already looking for a system, and a large group stuck in the middle, comparing different filtration options. One of the biggest questions I hear from water filtration business owners is, “Should I be using Facebook Ads or Google Ads to get more customers?” Both platforms can work great, but they each come with their own strengths and w

The water filtration industry is one of the hardest to market in. Over the past decade, trust has been damaged by greedy companies that took advantage of homeowners with misleading offers and pushy sales tactics. However, most business owners in the industry don’t realize there’s a way to get customers that doesn’t rely on handing out free gift cards or offering “free water tests” just to get into someone’s home. In this post, I’ll break down why most water filtration marketi