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The water filtration industry is one of the hardest to market in. Over the past decade, trust has been damaged by greedy companies that took advantage of homeowners with misleading offers and pushy sales tactics. However, most business owners in the industry don’t realize there’s a way to get customers that doesn’t rely on handing out free gift cards or offering “free water tests” just to get into someone’s home. In this post, I’ll break down why most water filtration marketi