IH2O wanted to bring in more higher quality leads actively looking to buy a filtration system.

I wanted to create a new strategy to drive in more leads so I created the belief breaker strategy. 

I ran a highly successful Facebook Ad campaign to show:
 

• Not all filtration systems are equal and most don’t remove what really matters

• ​Pitcher filters aren’t a real solution, especially for families serious about health

• IH2O’s system is built differently and their best option 

​This campaign helped break the common belief people have that all systems are the same.